Importance-Performance Analysis (IPA) of Bus Services in Kota Kinabalu

Main Article Content

Rima Abdul Rahman
Harifah Mohd Noor
Ubong Imang
Mario Tartaglia

Abstract

This study applies Importance-Performance Analysis (IPA) to assess user satisfaction with bus services in Kota Kinabalu, Sabah, Malaysia. Key dimensions analyzed include bus facilities, accessibility, safety, and fare, crucial in evaluating public transportation efficiency. 450 questionnaires were distributed using a quantitative approach and descriptive design. The findings indicate that while certain aspects meet user expectations, improvements are needed in bus accessibility and public transport facilities to enhance overall service quality. This study provides valuable insights for transportation authorities to prioritize service improvements, ultimately promoting increased public transport usage.

Article Details

How to Cite
Abdul Rahman, R., Mohd Noor, H., Imang, U., & Tartaglia, M. (2025). Importance-Performance Analysis (IPA) of Bus Services in Kota Kinabalu. Journal of ASIAN Behavioural Studies, 10(31), 41–54. https://doi.org/10.21834/jabs.v10i31.464

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