The  Journal of ASIAN Behavioural Studies (jABs), a reputable international journal with a growing audience, is a multidisciplinary Open Access Journal which adheres to the BOAI definition of open access: that users have the right to read, download, copy, distribute, print, search, or link to the full texts of these articles.

Published in 2016, the jABs is one of the peer-reviewed open-access journals of the Association of Malaysian Environment-Behaviour Researchers (AMER), in collaboration with the Association of Behavioural Researchers on Asians (ABRA), and the Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

The jABs publishes double-blind peer-review, original multi-disciplinary social science research articles on the physiology and psychology aspects in relation to human behaviour affecting the Asian communities living in both Asian and non-Asian countries.

Areas of focus include but are not limited to matters affecting Communications and Social media; Gadget usage; Health and well-being; Human mind; Leisure, Recreation, Sports, Travelling and Walking; Race; Recycling and Waste management.

Beginning 2019 the Journal is published THREE times a year (Jan/Apr, May/Aug, Sep/Dec).  jABs is currently indexed in ScienceOpen.

eISSN:2514-7528
Publisher:
e-International Publishing House, U.K.

Vol. 10 No. SI30 (2025): Jan / Apr

Published: 2025-04-30

Burden beyond Health: Financial implications of a history of infectious disease

Siti Munira Yasin, Khairul Mizan Taib, Kamarulzaman Muzaini, Mazin Ghazi Jassim Al-Rubaey, Noramira Nozmi, Ahmad Fitri Abdullah Hair

1-15

Consumer Emotional Needs and Strategic Marketing for Slow Fashion: A Big Data approach

Yu Suxia, Rosita Mohd Tajuddin, Shaliza Mohd Shariff, Hu Jialin

17-30

Development and Validation of a Malay Questionnaire for Airborne Disease Preparedness

Siti Munira Yasin, Nur Hasanah Ruslan, Nooni Ezdiani Yasin, Waleed Arif Tawfeeq Al Ani, Noramira Nozmi, Mohd Ridzuan Anuar

31-43

Emotion-Driven User Experience on Elderly Women’s Impulse Buying:A Kano model study

Chen Yingyi, Rosita Mohd Tajuddin, Amer Shakir Zainol, Chen Zijie

45-60

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Disclaimer:
Any opinion expressed in the articles are those of the authors and do not reflect that of the Association of Malaysian Environment-Behaviour Researchers (AMER) and the Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

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