When Doing is Believing: Internalizing the anti-litterbugs campaign

Authors

  • Haijon Gunggut Universiti Teknologi MARA, Locked Bag 71, 88997 Kota Kinabalu, Malaysia
  • Chua Kim Hing Universiti Teknologi MARA, Locked Bag 71, 88997 Kota Kinabalu, Malaysia
  • Dg Siti Noor Saufidah Ag Mohd Saufi Universiti Teknologi MARA, Locked Bag 71, 88997 Kota Kinabalu, Malaysia

DOI:

https://doi.org/10.21834/jabs.v4i14.50

Abstract

This paper seeks to account for the variations in the implementation progress of the Anti-litterbugs Campaign in Sabah. A total of nine local authorities was studied. Data was mainly obtained from interviews, observations and written sources. The variation in the Campaign implementation progress can be explained in term of campaign internalization among local authority top leadership. Internalization is reflected in the understanding of the campaign and priority of local government top leaderships observed in their actions, choice of words and activities.

Keyword: anti-litterbugs campaign; programme internalization; local government structure; policy implementation.

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

 

Published

2018-07-20

How to Cite

Gunggut, H., Hing, C. K., & Ag Mohd Saufi, D. S. N. S. (2018). When Doing is Believing: Internalizing the anti-litterbugs campaign. Journal of ASIAN Behavioural Studies, 3(9), 179-185. https://doi.org/10.21834/jabs.v4i14.50

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