Emotion-Driven User Experience on Elderly Women’s Impulse Buying：A Kano model study
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This study explores the influence of emotion-driven UX design on impulse buying behavior among middle-aged women (50-59) in online fashion shopping. Using the Kano model, it categorizes UX elements—visual appeal, personalized recommendations, and social interaction—into basic, performance, and attractive needs. Findings from a survey of 265 participants show that emotionally engaging features, especially visual aesthetics and personalization, significantly drive impulse purchases, although their effect on loyalty is limited. The study provides practical insights for optimizing UX design to enhance engagement and purchasing behavior in e-commerce platforms, with implications for future research.
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Copyright (c) 2025 Chen Yingyi, Rosita Mohd Tajuddin, Amer Shakir Zainol, Chen Zijie
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