Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia
Article Sidebar
Main Article Content
Abstract
The effective use of persuasive technology in social media can influence behaviour change. By 2020, 88.7% of Malaysians were active internet users, and various social media platforms to change users' behaviour had emerged via the internet. This paper examines how persuasive technology has been used in Malaysian health care and behaviour change over the past ten years. The goal is to discover how well technology has been used to change people's behaviour. The findings of this paper anticipate an in-depth study about underexplored topics, such as the most effective strategy to embed PT in Social Media applications to improve health.
Article Details
License
Copyright (c) 2023 Mohammad Syukran Kamalruzzaman, Sharkawi Che Din, Nik Atilla Atasha Shamsuddin, Xue Chen
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Ahmad, W. N. W., & Ali, N. M. (2018). A user study on trust perception in persuasive technology. International Journal of Business Information Systems, 29(1), 4-22.
Ahmad, Z., Ab Rahim, N. Z., & Ya'acob, S. (2019). Persuasive system design: social support elements to influence Malaysian wellness in social media. Procedia Computer Science, 161, 773-780.
Ahmad, Z. A. (2019). Embracing social media: The change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(1).
Al-Sabaawi, M. Y. M., & Dahlan, H. M. (2019). Social Media for Informal Learning Usage in Malaysia: Barriers and Benefits, Cham.
Almonani, E., Husain, W., San, O. Y., Almomani, A., & Al-Betar, M. (2014). Mobile game approach to prevent childhood obesity using persuasive technology. Paper presented at the 2014 International Conference on Computer and Information Sciences (ICCOINS).
Ahtinen, A., & Kaipainen, K. (2020, April). Learning and teaching experiences with a persuasive social robot in primary school–findings and implications from a 4-month field study. In the International Conference on Persuasive Technology (pp. 73-84). Springer, Cham
Aziz, N., Salleh, S., Yusof, Y., & Roseli, N. (2017). Persuasive technology as intervention programs for Healthcare in Malaysia: a review. Journal of Fundamental and Applied Sciences, 9(6S), 991-1001.
Butt, J., Saleem, H., Siddiqui, A., Saleem, S., & Awang, M. (2021). Influence of Social Media towards EParticipation of Youth in National Political Elections. International Journal of Management (IJM), ISSN: 0976-6510, Scopus Indexed, HEC Recognized" Y" Category Journal, 12(4), 734-748.
Çakiroğlu, Ü., & Gökoğlu, S. (2019). A design model for using virtual reality in behavioural skills training. Journal of Educational Computing Research, 57(7), 1723-1744.
Faisal, S., Nor, A. A., & Abdullah, N. (2019). Persuasive System Design for Global Acceptance of Smartphone Apps. Procedia Computer Science, 152, 44-50. Fogg, B. J. (2002). Persuasive Technology: Using Computers to Change What We Think and Do. Ubiquity, 2002 (December), 5.
Golmohammadi, A., Gauri, D. K., & Mirahmad, H. (2023). Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness. Journal of Service Research, 26(1), 120–135. https://doi.org/10.1177/10946705211072429
Kamalruzzaman, M. S., Din, S. C., Yusof, A. M., & Shamsuddin, N. A. A. (2021). State of Art of the Persuasive Technology using Social Media for Behaviour Change in Malaysia. Environment-Behaviour Proceedings Journal, 6(SI6), 3-9.
Fogg, B. J. (2009). Creating Persuasive Technologies: An Eight-Step Design Process. Paper presented at the Proceedings of the 4th international conference on persuasive technology.
Hamid, N. A., Cheun, C., Abdullah, N., Ahmad, M., & Ngadiman, Y. (2019). Does persuasive E-commerce website influence users’ acceptance and online buying behaviour? The findings of the largest E-commerce website in Malaysia. In ICT for a Better Life and a Better World (pp. 263-279): Springer.
Hassan, S., Shiratuddin, N., & Ab Salam, S. N. (2015). Social media as persuasive technology for business in Malaysia. International Journal of E-Business Research (IJEBR), 11(2), 18-39.
Ishak, N., Khairuddin, F. N., & Aziz, N. S. (2020). Social media use intensity at workplace among human resources executives of a government agency headquarters in Kuala Lumpur, Malaysia. e-Academia Journal, 9(1).
Ishak, M. A. ., & Abdull Rahman, Z. S. . (2022). Gastronomy as Content in Social Media Facebook: Potentials and challenges. Environment-Behaviour Proceedings Journal, 7(SI9), 47-53. https://doi.org/10.21834/ebpj.v7iSI8.4247
Ismail, M. N., Chee, S. S., Nawawi, H., Yusoff, K., Lim, T. O., & James, W. P. T. (2002). Obesity in Malaysia. Obesity Reviews, 3(3), 203-208. doi:10.1046/j.1467-789X.2002.00074.x
Majid, N., Ismail, M. A. E., Masar, M. L., & Sitti Syabariyah. (2022). Mobile Games among University Students: A symptom and functional severity for Carpal Tunnel Syndrome. Environment-Behaviour Proceedings Journal, 7(20), 255-260. https://doi.org/10.21834/ebpj.v7i20.3479
Meedya, S., Sheikh, M. K., Win, K. T., & Halcomb, E. (2019, April). Evaluation of breastfeeding mobile health applications based on the persuasive system design model. In International Conference on Persuasive Technology (pp. 189-201). Springer, Cham.
Mohamad, M., Yahaya, W. A. J. W., & Wahid, N. A. (2018). The Preliminary Study of a Mobile Health Application for Visual Impaired Individuals. Paper presented at the Proceedings of the 2nd International Conference on Education and Multimedia Technology.
Muhamad, M. K. A. B., & Shahrom, M. (2020). The effects of the elements in social media content on social media engagement behaviour among youth. Romanian Journal of Information Technology and Automatic Control, 30(4), 63-72.
Nawi, N. B. C., Nasir, N. A. B. M., & Al Mamun, A. (2016). Factors contributing to the acceptance of social media as a platform among student entrepreneurs: A review. Mediterranean Journal of Social Sciences, 7(2), 42.
Noor, N. S. F. B. M., & Shahrom, M. (2021). The effect of social media usage on employee job performance. Romanian Journal of Information Technology and Automatic Control, 31(1), 65-76.
Oinas-Kukkonen, H., & Harjumaa, M. (2009). Persuasive Systems Design: Key Issues, Process Model and System Features Routledge Handbook of Policy Design (pp. 105-123): Routledge.
Orji, R., Vassileva, J., & Mandryk, R. L. (2014). Modeling the efficacy of persuasive strategies for different gamer types in serious games for health. User Modeling and User- Adapted Interaction, 24(5), 453-498.
Oyibo, K., Orji, R., & Vassileva, J. (2017). Investigation of the persuasiveness of social influence in persuasive technology and the effect of age and gender. Paper presented at the International Workshop on Persuasive Technology (Amsterdam, 2017).
Oyibo, K., & Vassileva, J. (2020). HOMEX: Persuasive technology acceptance model and the moderating effect of culture. Frontiers in Computer Science, 2, 10.
Purpura, S., Schwanda, V., Williams, K., Stubler, W., & Sengers, P. (2011, May). Fit4life: the design of a persuasive technology promoting healthy behavior and ideal weight. In Proceedings of the SIGCHI
Puad, N. H. M., Rahim, N. A., Firdaus, K. H. A., Sayedi, N., & Mohadis, H. M. (2019). Designing a Persuasive Application for Behaviour Change with Children. Journal of Marketing and Information Systems, 2(2), 1-7.
Qasim, M. M., Ahmad, M., Omar, M., Zulkifli, A. N., & Bakar, J. A. A. (2017). A systematic process for persuasive mobile healthcare applications. Paper presented at the AIP Conference Proceedings.
Rahman, S. M. b. A. (2016). The Effective Use of Video in Social Media as Persuasive Technology for Charity. Kuliyyah of Information and Communication Technology, International Islamic …,
Salim, M. H. M., Ali, N. M., & Noah, S. A. M. (2017). Mobile application on healthy diet for elderly based on persuasive design. International Journal on Advanced Science, Engineering and Information Technology, 7(1), 222-227.
Sun, Y., Feng, Y., Shen, X. -., & Guo, X. (2023). Fear appeal, coping appeal and mobile health technology persuasion: A two-stage scenario-based survey of the elderly. Information Technology and People, 36(1), 362-386. doi:10.1108/ITP-07-2021-0519
Stinson, P. M. (2021). Document Analysis. The Encyclopedia of Research Methods in Criminology and Criminal Justice, 1, 392-394.
Taha, A., Wu, R., Emeakaroha, A., Krabicka, J., & Lee, A. (2017). Inducing pro-environmental behaviour in National Health Service (NHS) to reduce energy costs using persuasive technology techniques. Paper presented at the 16th International Conference on Sustainable Energy Technologies.
Unit, E. I. (2017). Tackling obesity in ASEAN: Prevalence, impact, and guidance on interventions. In. Wan Ahmad, W. N., & Ali, N. M. (2018). A Study on Persuasive Technologies: The Relationship between User Emotions, Trust and Persuasion. International Journal of Interactive Multimedia & Artificial Intelligence, 5(1).
Widyasari, Y. D. L., Nugroho, L. E., & Permanasari, A. E. (2019). Persuasive technology for enhanced learning behavior in higher education. International Journal of Educational Technology in Higher Education, 16(1), 1-16.
Yahaya, W. A. J. W., & Hashim, M. (2018). Enhancing Primary School Students Knowledge And Awareness Of Obesity Risk: Integrating Multimedia Design Principles In Designing Application Of Persuasive Multimedia. Uluslararası Bilimsel Araştırmalar Dergisi (IBAD), 1-10.