Effect of INTQUAL and Employees’ Relation towards Muslim Friendly Hotels

Main Article Content

Nik Izzul Islam
Rasidah Hamid
Mohd Hanafi Azman Ong
Md. Mamun Habib

Abstract

The increasing demand for Muslim-friendly products and services has led hoteliers in Malaysia to provide more Muslim-friendly hotel (M.F.H.s) services to fulfill Muslim tourists' needs. However, previous studies have shown that there is still a lack of conformity between M.F.H.s and their guests, which harms M.F.H.s' service performance. It is essential to expand the discussion on improving service performance in M.F.H.s. The information about 390 MFH employees in Kuala Lumpur and Selangor was collected quantitatively, and structural equation modeling and partial least squares analysis were used to look at the information.

Article Details

How to Cite
Islam, N. I. ., Hamid, R. ., Azman Ong, M. H. ., & Habib, M. M. . (2022). Effect of INTQUAL and Employees’ Relation towards Muslim Friendly Hotels. Journal of ASIAN Behavioural Studies, 7(21), 15–28. https://doi.org/10.21834/jabs.v7i21.408

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