Young Customers’ Atmospheric factor for Revisit Intention to Theme restaurants

Authors

  • Aina Mawaddah Adnan Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (Terengganu), 23000 Dungun, Terengganu, Malaysia
  • Ammar Yusri Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (Terengganu), 23000 Dungun, Terengganu, Malaysia
  • Wan Nazriah Wan Nawawi Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (Terengganu), 23000 Dungun, Terengganu, Malaysia
  • Wan Nor Bayah Wan Kamarudin Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (Terengganu), 23000 Dungun, Terengganu, Malaysia

DOI:

https://doi.org/10.21834/jabs.v3i11.324

Abstract

The rapid emergence of restaurants in the country has leaded the foodservice establishment to grow theme restaurants in competitive market to stay relevant with the trend. Therefore, this study aims to identify the atmospheric factors that influence the young customers’ revisit intention into theme restaurants. Quantitative data taken from 200 young customers were analyzed, then, 146 valid questionnaires were returned and the result indicates a statistical relationship between cleanliness and respondents’ revisit intention. Thus, restaurateurs need to understand the importance of physical interiors and their influence on overall guest’s revisit intentions as a guideline and future references.

Keywords: restaurant attributes; restaurateur; theme; young customers

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Published

2018-11-18

How to Cite

Adnan, A. M., Yusri, A., Wan Nawawi, W. N., & Wan Kamarudin, W. N. B. (2018). Young Customers’ Atmospheric factor for Revisit Intention to Theme restaurants. Journal of ASIAN Behavioural Studies, 3(11), 49-60. https://doi.org/10.21834/jabs.v3i11.324

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