Strategic Communication in Public Participation
Article Sidebar
Main Article Content
Abstract
This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness. Grunig (1992) describes organisation's decision affects public and in turn the public affect the organisation's decision. This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.
Article Details
License
Copyright (c) 2018 Saidathul Nizah Mat Tazin, Shira Haniza Yaakop
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Ainon Nisa Othman, Wan Mohd. Naim. W.M. & Noraini, S. (2012). Proceedings from Procedia -Social and Behavioral Sciences 2012. Asia Pacific International Conference on Environment-Behaviour Studies. Elsevier B.V.
Azni Mohd Dian & Nuraisyah Chua Abdullah. (2013). Proceedings from Procedia - Social and Behavioral Sciences 2013. AMER International Conference on Quality of Life. Elsevier B.V.
Coombs, W.T. & Holladay, S.J. (Ed.) (2010). The handbook of crisis communication. West Sussex: Wiley-Blackwell.
Cutlip S.M., Center A.H., & Broom G.M. (2006). Effective public relations. (9th edition). Englewood Cliffs, NJ: Prentice Hall.
Grunig, J.E. (Ed.). (1992), Excellence public relations and communication management. Mahwah, N.J: Lawrence Erlbaum Associates.
Heath, R.L. (1997). Strategic issues management: Organisations and public policy challenges. Thousand Oaks: Sage publications.
Heng Zhang & Shih-Hsien Lin. (2012). Proceedings from Procedia - Social and Behavioral Sciences 2012: Asia Pacific International Conference on Environment-Behaviour Studies. Elsevier B.V.
Lerbinger, O. (1997). Crisis Manager: Facing risk and responsibility. Mahwah, NJ: Lawrence Erlbaum.
Merriam. (1998). Qualitative research and case study: Applications in education. San Francisco: Josey-Bass.
National Physical Plan 2. (2010). Federal Department of Town and Country Planning, Ministry of Housing and Local Government.
Rancangan Tempatan Majlis Perbandaran Ampang Jaya 2020: Strategi dan Cadangan Pembangunan. (2011). Prepared for the Subseksyen 12 (1) under the Town and Country Planning Act 1976. Prepared by Jabatan Perancangan Bandar dan Desa Semenanjung Malaysia, Majlis Perbandaran Ampang Jaya and Jabatan Perancangan Bandar dan Desa Negeri Selangor.
Town and Country Planning Act 1976 (ACT 172) & Order, as at 15th February 2013. Bandar Damansara Perdana: International Law Book Services.
Choong Mek Zhin.( 2013, October 7). Unexpected fee. StarMetro. The Star.
Lee Mei Li, Shalini Ravindran and Shalin Ho. (2013, December 10). Guidelines alone not enough, says NGO. The Star.
Choong Mel Zhin. (2013, October 9). Elected representatives want planned slope fee scrapped. The Star Online. Retrieved from http://www.thestar.com.my/news/community/2013/10/09/In-a-tizzy-over-levy-Elected-representatives-want-planned-slope-fee-scrapped.aspx/
Residents take it upon themselves to monitor slopes. (2013, September 29). The Star Online. Retrieved from http://www.thestar.com.my/News/Nation/2013/09/29/Residents-take-it-upon-themselves-to-monitor-slopes.aspx/
IAP2 Core Values of Public participation. Retrieved October, 10 2013 from http://iap2.affiniscape.com/associations/4748/files/CoreValues.pdfhttp://www.iap2.org