Public Transport Service Attributes: Travelers’ perception in Malaysia

Authors

  • Harifah Mohd Noor Faculty of Humanities, Arts and Heritage, Universiti Malaysia Sabah,88999, Kota Kinabalu, Sabah, Malaysia
  • Abd Rahim Md Noor Faculty of Social Science and Humanities Universiti Kebangsaan Malaysia 43600 Bangi, Selangor, Malaysia.
  • Na’asah Nasrudin Faculty of Architecture Planning and Surveying, Universiti Technology MARA,40450, Shah Alam, Selangor, Malaysia
  • Jurry Foo Faculty of Humanities, Arts and Heritage, Universiti Malaysia Sabah,88999, Kota Kinabalu, Sabah, Malaysia

DOI:

https://doi.org/10.21834/jabs.v3i10.311

Abstract

This paper identifies components of satisfaction of public bus service in Kota Kinabalu, Malaysia.  Factor analysis is used to analyze 24 parameters satisfactions of public buses. This study succeeded in developing three dimensions of public bus service attributes, namely comfort, accessibility and safety and found that there is a slight difference in satisfaction between the minibus and bus transit, but users agreed that overcrowded and felt unsafe during the night were among the most significant attributes that affect their satisfaction. Transportation authorities can use these findings to enhance the quality of life of public transport users in the future.

Keywords: Public transportation, city bus, factor analysis, customer satisfaction.

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI:https://doi.org/10.21834/jabs.v3i10.311

 

Published

2018-08-22

How to Cite

Mohd Noor, H., Md Noor, A. R., Nasrudin, N., & Foo, J. (2018). Public Transport Service Attributes: Travelers’ perception in Malaysia. Journal of ASIAN Behavioural Studies, 3(10), 124-131. https://doi.org/10.21834/jabs.v3i10.311

Issue

Section

Articles