Connection between Residential Product Price and Preferences: A study in Jakarta Metropolitan Region

Main Article Content

R. Aswin Rahadi
Sudarso Kaderi Wiryono
Deddy P. Koesrindartoto
Indra Budiman Syamwil

Abstract

As part of an ongoing research about value determinant factors for residential product pricing in Jakarta Metropolitan Region, this paper will analyze reasoning behind price allocation for residential products. It will also try to produce a certain pricing approach to measure the level of residential product price uniqueness. Preliminary findings from literature review analysis suggested that planned community (gated) concept, security and prestige helps to determine consumer preferences to purchase a specific residential product, while from interview analysis with property developer suggested additional factors of design, accessibility, facilities and brand also influenced the price of the product.

Article Details

How to Cite
Rahadi, R. A., Wiryono, S. K., Koesrindartoto, D. P., & Syamwil, I. B. (2018). Connection between Residential Product Price and Preferences: A study in Jakarta Metropolitan Region. Journal of ASIAN Behavioural Studies, 3(7), 19–26. https://doi.org/10.21834/jabs.v3i7.254

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