Role of Shopping Value on Green Image and Store Loyalty Relationship
This study aims at examining the role of shopping value in green image and store loyalty relationship. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers. Using structural equation modeling, it was found that shopping value mediates the relationship between green image of retailers and store loyalty. The result provides valuable insights to researchers and practitioners, and implications for future research directions and management of the retail industry are discussed.
Keywords: Green Image ; Shopping Value ; Store Loyalty ; Consumer Behavior
eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.