Benefits of Using the Facebook from the Malaysian Perspectives

  • Noorriati Din Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
  • Shireen Haron Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Malaysia


This paper is to study the benefits of using the Facebook from the Malaysian perspectives. In finding the answers to this study, the questions posted were related to the hours spend, language used, types of knowledge sharing, and the interaction pattern. The respondents’ feedback responses were analyzed through the content analysis. Findings showed Facebook culture is related to knowledge sharing as a way of life. It can be a platform for future research on the capabilities and benefits of online social networking. This research gives an insight on how Malaysians shared knowledge and benefits that they obtained through Facebook.

Keywords: Social interaction; culture; way of life

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

How to Cite
DIN, Noorriati; HARON, Shireen. Benefits of Using the Facebook from the Malaysian Perspectives. Journal of ASIAN Behavioural Studies, [S.l.], v. 3, n. 6, p. 39-46, jan. 2018. ISSN 2514-7528. Available at: <>. Date accessed: 17 feb. 2019. doi:

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