Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions
DOI:
https://doi.org/10.21834/jabs.v2i4.209Keywords:
Repeat Consumption, Traditional Marketplace, Consumer Behaviour, Customer LoyaltyAbstract
This study will explore several issues that might affect consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research subjects are people who know and are familiar with traditional marketplaces and stores. Most of them have preference to shop at a certain marketplace and are familiar with the stores there. The study showed that the quality of service and consumer identification play a significant part in consumer repurchase behaviour in the traditional marketplace in Bandung and its surrounding area.
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Copyright (c) 2017 R. Aswin Rahadi
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