Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions

Main Article Content

R. Aswin Rahadi

Abstract

This study will explore several issues that might affect consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research subjects are people who know and are familiar with traditional marketplaces and stores. Most of them have preference to shop at a certain marketplace and are familiar with the stores there. The study showed that the quality of service and consumer identification play a significant part in consumer repurchase behaviour in the traditional marketplace in Bandung and its surrounding area.

Article Details

How to Cite
Rahadi, R. A. (2017). Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions. Journal of ASIAN Behavioural Studies, 2(4), 81–90. https://doi.org/10.21834/jabs.v2i4.209

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