The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes

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Vol. 1 No. 1 (2016): Dec (Maiden)
Published: Dec 1, 2016
DOI: https://doi.org/10.21834/jabs.v1i1.173
Keywords:
Eating Place, Eating Behaviour, Design Factors,
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Sri Astuti
Architecture doctoral student, Researcher Research Institute for Human Settlements,
Himasari Hanan
Head of Architectural History, Theory and Criticism Research Division, School of Architecture, Planning and Policy Development, Institute of Technology Bandung.

Abstract

Commodity consumption behaviour in eating places is heavily influenced by design factors, either its atmosphere or serving facilities. The preferences of eating places are influenced by the social class of people. The study aims to gain insight on people’s behaviour at restaurants and cafes associated with the design of the eating places. Based on the observations made on three eating places, there are different eating place preference behaviours. Besides its design and facilities, however, there are two types of eating places, which are used either to consume the food served or to enjoy the atmosphere of the place. 

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How to Cite
Astuti, S., & Hanan, H. (2016). The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes. Journal of ASIAN Behavioural Studies, 1(1), 71–79. https://doi.org/10.21834/jabs.v1i1.173

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Copyright (c) 2016 Sri Astuti, Himasari Hanan

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