User Perception of Public Transport in Kota Kinabalu


  • Harifah Mohd Noor Faculty of Humanities, Arts and Heritage, Universiti Malaysia Sabah,88450, Kota Kinabalu, Sabah, Malaysia
  • Na’asah Nasrudin Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA,40450, Shah Alam, Selangor, Malaysia



This paper identifies components of satisfaction of public bus service in Kota Kinabalu City, Malaysia.  Factor analysis is used to analyse a total of 24 parameters satisfactions of public buses. This study succeeded in developing three dimensions of public bus service attributes a satisfaction namely comfort, accessibility and safety and found that there is a slight difference in satisfaction between the minibus and bus transit, but users agreed that overcrowded and felt unsafe during the night were among the most significant attributes that affect their satisfaction. Transportation authorities can use these findings as a guide to enhance the quality of life of public transport users in the future.

Keywords : Public transportation; city bus;  factor analysis;  customer satisfaction.

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.




How to Cite

Mohd Noor, H., & Nasrudin, N. (2018). User Perception of Public Transport in Kota Kinabalu. Journal of ASIAN Behavioural Studies, 3(9), 169-177.