The Journal of ASIAN Behavioural Studies (jABs), a reputable international journal with a growing audience, is a multidisciplinary Open Access Journal which adheres to the BOAI definition of open access: that users have the right to read, download, copy, distribute, print, search, or link to the full texts of these articles. Published in 2016, the jABs is one of the peer-reviewed open-access international journals of the Association of Malaysian Environment-Behaviour Researchers (AMER). The jABs publishes double-blind peer-reviewed, original multi-disciplinary social science research articles on the physiology and psychology aspects in relation to human behaviour affecting the Asian communities living in both Asian and non-Asian countries. Areas of focus include but are not limited to matters affecting Communications and Social media; Gadget usage; Health and well-being; Human mind; Leisure, Recreation, Sports, Travelling and Walking; Race; Recycling and Waste management. Beginning 2019 the Journal is published THREE times a year (Jan/Apr, May/Aug, Sep/Dec). eISSN:2514-7528 Publisher: e-International Publishing House, U.K.
e-International Publishing House (e-IPH), Ltd, United Kingdom
Exploring Arabic Consonantal Features in the 1000 Dinars Verse: A phonetic and tajweed perspective
This study conducts a phonetic analysis of Arabic letters (Sifat al-Huruf) in the 1000 Dinars Verse, emphasising their articulatory features and phonological properties. It examines how the intrinsic and extrinsic traits of the letters influence pronunciation, clarity, and meaning in Quranic recitation. Employing descriptive and comparative methods, the research examines articulation points (Makhraj) and phonetic attributes (Sifat) within the verse. The findings aim to deepen understanding of Arabic phonetics in Quranic contexts and offer valuable insights for scholars and learners in Tajweed, phonology, and broader linguistic analysis.
Copyright (c) 2025 Mohd Sholeh Sheh Yusuff, Yusuf Haji-Othman, Abdul Hakim Mahadzir, Saiful Anwar https://creativecommons.org/licenses/by-nc-nd/4.0
Home-School Partnership to Enhance Multilingual Literacy and Mathematics Skills
Research shows that pupils from low-income (B40) backgrounds struggle to master literacy and mathematics (ML&M) skills. However, because parental engagement is strongly correlated with ML&M development, Home-School Partnerships (HSP) are effective frameworks for ML&M learning. This qualitative study developed an HSP model for the Malaysian suburban landscape. Semi-structured interviews with 24 principals, 28 teachers, and 24 B40 parents from four primary schools revealed drivers of a sustainable school-home community ecosystem. Aligned with SDGs 4 and 10, the model provides a framework for the school community to restore and accelerate primary pupils’ ML&M skills.
Copyright (c) 2025 Madhubala Bava Harji, Kwee Teck See, Geetha Subramaniam, Jing Weng https://creativecommons.org/licenses/by-nc-nd/4.0
Legal Analysis of The Privacy Paradox between Consumer Convenience and Personal Life Intrusions in Hyper-Personalised Advertising
This paper examines the privacy paradox in hyper-personalised advertising, where consumers enjoy increased convenience while unknowingly exposing themselves to deeper personal data intrusions. Driven by extensive algorithmic profiling, hyper-personalisation raises concerns of covert surveillance, behavioural manipulation, and diminished autonomy. Using a doctrinal legal method, the study analyses the Malaysian Personal Data Protection Act 2010 in comparison with the EU GDPR. The findings reveal significant regulatory gaps in transparency, consent validity, and accountability for profiling practices. The paper concludes that stronger legal safeguards and clearer ethical obligations for data controllers are essential to balance consumer convenience with meaningful privacy protection.
Copyright (c) 2025 Noor Ashikin Basarudin, Roslizawati Ahmad, Ridwan Adetunji Raji, Nur Fatin Nabila Abd Rahman https://creativecommons.org/licenses/by-nc-nd/4.0
Mapping Behavioural Implementation Gaps in Traditional Medicine and Cardiovascular Care
The rising burden of cardiovascular diseases and growing interest in traditional medicine (TM) have driven research on healthcare utilization, cardiovascular care management and behavioural implementation gaps. This bibliometric study analysed Scopus-indexed publications (2016–2026) using ScientoPy, Scopus Analyser and VOSviewer. Results show increasing publication trends with variable citation patterns, with strong contributions from the USA and China supported by major funding agencies. Keyword and density analyses reveal clustering around cardiovascular disease, hypertension and diabetes, with comparatively weaker emphasis on behavioural implementation constructs such as adherence and self-management. Findings highlight persistent gaps in integrating behavioural perspectives into TM-related cardiovascular research.
Copyright (c) 2026 Hazirah Watikah Abdah, Noorul Izzati Hanafi, Nany Hairunisa, Noor Alicezah Mohd Kasim https://creativecommons.org/licenses/by-nc-nd/4.0
Planting Profile and Avian Diversity in Taman Botani Negara, Shah Alam
Limited research has quantified the effects of planting profiles on bird diversity in managed landscapes. This study aimed to assess the impacts of vegetation structure, plant composition, and canopy complexity on bird species richness and diversity; as well as their implications for avian abundance, distribution patterns, and foraging guilds across designated zones in Taman Botani Negara, Shah Alam. Vegetation profiling and standardized avifaunal point-count surveys were employed, alongside diversity indices and non-parametric statistical tests. Findings indicated significant inter-zonal variations (H = 8.24, p < 0.05), with canopy cover, vertical stratification, and native plant proportions emerging as key predictors of diversity.
Copyright (c) 2025 Muhammad Hafiz Zainal, Badrul Azhar Md Sharif, Lalu Muhamad Gantara Ranusman, Hanifah Farahanim Ramlan https://creativecommons.org/licenses/by-nc-nd/4.0