Abdul Rahman, Rima, Harifah Mohd Noor, Ubong Imang, and Mario Tartaglia. “Importance-Performance Analysis (IPA) of Bus Services in Kota Kinabalu”. Journal of ASIAN Behavioural Studies 10, no. 31 (August 23, 2025): 41–54. Accessed September 18, 2025. https://jabs.e-iph.co.uk/index.php/jABs/article/view/464.