Saad, M. ., Kamarizzaman, N. A. ., Ishak, N. . and Pratt, T. J. . (2021) “Pahang’s Heritage Food: Do consumption values play a role in the development of behavioral intentions? ”, Journal of ASIAN Behavioural Studies, 6(20), pp. 45–58. doi: 10.21834/jabs.v6i20.400.