ABDUL RAHMAN, Rima; MOHD NOOR, Harifah; IMANG, Ubong; TARTAGLIA, Mario. Importance-Performance Analysis (IPA) of Bus Services in Kota Kinabalu. Journal of ASIAN Behavioural Studies, [S. l.], v. 10, n. 31, p. 57–70, 2025. DOI: 10.21834/jabs.v10i31.464. Disponível em: https://jabs.e-iph.co.uk/index.php/jABs/article/view/464. Acesso em: 13 oct. 2026.