BASARUDIN, N. A.; AHMAD, R.; RAJI, R. A.; ABD RAHMAN, N. F. N. Legal Analysis of The Privacy Paradox between Consumer Convenience and Personal Life Intrusions in Hyper-Personalised Advertising. Journal of ASIAN Behavioural Studies, [S. l.], v. 10, n. 32, 2026. DOI: 10.21834/jabs.v10i32.487. Disponível em: https://jabs.e-iph.co.uk/index.php/jABs/article/view/487. Acesso em: 5 aug. 2026.