TY - JOUR AU - Gunggut, Haijon AU - Hing, Chua Kim AU - Ag Mohd Saufi, Dg Siti Noor Saufidah PY - 2018/07/20 Y2 - 2024/03/29 TI - When Doing is Believing: Internalizing the anti-litterbugs campaign JF - Journal of ASIAN Behavioural Studies JA - jABs VL - 3 IS - 9 SE - Articles DO - 10.21834/jabs.v4i14.50 UR - https://jabs.e-iph.co.uk/index.php/jABs/article/view/50 SP - 179-185 AB - <p>This paper seeks to account for the variations in the implementation progress of the Anti-litterbugs Campaign in Sabah. A total of nine local authorities was studied. Data was mainly obtained from interviews, observations and written sources. The variation in the Campaign implementation progress can be explained in term of campaign internalization among local authority top leadership. Internalization is reflected in the understanding of the campaign and priority of local government top leaderships observed in their actions, choice of words and activities.</p> ER -