TY - JOUR AU - Rahadi, R. Aswin AU - Wiryono, Sudarso Kaderi AU - Koesrindartoto, Deddy P. AU - Syamwil, Indra Budiman PY - 2018/03/15 Y2 - 2024/03/29 TI - Connection between Residential Product Price and Preferences: A study in Jakarta Metropolitan Region JF - Journal of ASIAN Behavioural Studies JA - jABs VL - 3 IS - 7 SE - Articles DO - 10.21834/jabs.v3i7.254 UR - https://jabs.e-iph.co.uk/index.php/jABs/article/view/254 SP - 19-26 AB - <p>As part of an ongoing research about value determinant factors for residential product pricing in Jakarta Metropolitan Region, this paper will analyze reasoning behind price allocation for residential products. It will also try to produce a certain pricing approach to measure the level of residential product price uniqueness. Preliminary findings from literature review analysis suggested that planned community (gated) concept, security and prestige helps to determine consumer preferences to purchase a specific residential product, while from interview analysis with property developer suggested additional factors of design, accessibility, facilities and brand also influenced the price of the product.</p> ER -