Unearthing Awareness of Food Heritage Based on Age
This research explores the understanding of national food heritage based on age ranges (30-35 and > 36 years old). 676 respondents in Klang Valley areas with the appropriate age group and knowledgeable about food heritage are surveyed on a self-completed questionnaire. The correlation of national food heritage differences in terms of preservation, image, identity and sustainabledeterminants (p<0.05) were identified. The key criterion for 'traditional meaning' was selected often with major variations (p<0.05). The diverse interpretation of the age group shows the vision and perception that can be used as a guide to successful approaches to national food heritage.
Keywords:Awareness; Food heritage; Age; Klang Valley.
eISSN: 2514-7528 © 2020 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by- nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment- Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.