Community's Participation: A strategic approach in revitalizing heritage streets

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Vol. 3 No. 10 (2018): Sep / Oct
Published: Aug 22, 2018
DOI: https://doi.org/10.21834/jabs.v3i10.301
Keywords:
Revitalization Strategy, Great Heritage Street, Heritage Street Committee, Community's Participation,
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Rodzyah Mohd Yunus
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Shah Alam, 40450, Selangor, Malaysia
Zalina Samadi
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Shah Alam, 40450, Selangor, Malaysia
Dasimah Omar
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Shah Alam, 40450, Selangor, Malaysia

Abstract

City dynamic often dominates by street shoppers, pedestrian and vehicular traffics. The dynamic ambiance in heritage streets is not an impromptu scenario but a value innovation from the street's committee. The first objective of this research is to identify the street's committee's strategy, the second is to classify their strategies and the third is to compare and find the best strategies. The evaluation on strategies is analyzed from the semi-structured interview and content analysis. Finally, a consensus of a strategy in the making of successful heritage street as an innovative marketplace is produced in capitalizing heritage tourism endeavor.

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How to Cite
Mohd Yunus, R., Samadi, Z., & Omar, D. (2018). Community’s Participation: A strategic approach in revitalizing heritage streets. Journal of ASIAN Behavioural Studies, 3(10), 29–37. https://doi.org/10.21834/jabs.v3i10.301

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Copyright (c) 2018 Rodzyah Mohd Yunus, Zalina Samadi, Dasimah Omar

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