Restaurant Operators and Nutritional Information
The increasing of chronic diseases associated with imbalance and substantive nutritional intake witness the awakening concern among restaurant customers. Studies revealed that customers positively valued the availability of nutritional information in the full service restaurant menu. However, the extent of restaurateurs’ willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates the Malaysian full service restaurateurs’ responsiveness towards providing nutritional information in the menu. Result demonstrates there is a slight disparity between the serious concerns of customers with the operators’ responsiveness particularly on certain issues.
Keywords: Nutritional Information; Full Service Restaurant; Operators.
eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.