Restaurant Operators and Nutritional Information
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Abstract
The increasing of chronic diseases associated with imbalance and substantive nutritional intake witness the awakening concern among restaurant customers. Studies revealed that customers positively valued the availability of nutritional information in the full service restaurant menu. However, the extent of restaurateurs' willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates the Malaysian full service restaurateurs' responsiveness towards providing nutritional information in the menu. Result demonstrates there is a slight disparity between the serious concerns of customers with the operators' responsiveness particularly on certain issues.
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Copyright (c) 2018 Norrina Din, Mohd Salehuddin Mohd Zahari, Che Noriah Othman, Rafidah Abas
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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