Connection between Residential Product Price and Preferences: A study in Jakarta Metropolitan Region

Authors

  • R. Aswin Rahadi School of Business & Management Bandung Institute of Technology, Jl. Ganesha 10, Bandung 40132, Indonesia
  • Sudarso Kaderi Wiryono School of Business & Management Bandung Institute of Technology, Jl. Ganesha 10, Bandung 40132, Indonesia
  • Deddy P. Koesrindartoto School of Business & Management Bandung Institute of Technology, Jl. Ganesha 10, Bandung 40132, Indonesia
  • Indra Budiman Syamwil School of Architecture, Planning, and Policy Development Bandung Institute of Technology, Jl. Ganesha No 10 Bandung 40132, Indonesia

DOI:

https://doi.org/10.21834/jabs.v3i7.254

Abstract

As part of an ongoing research about value determinant factors for residential product pricing in Jakarta Metropolitan Region, this paper will analyze reasoning behind price allocation for residential products. It will also try to produce a certain pricing approach to measure the level of residential product price uniqueness. Preliminary findings from literature review analysis suggested that planned community (gated) concept, security and prestige helps to determine consumer preferences to purchase a specific residential product, while from interview analysis with property developer suggested additional factors of design, accessibility, facilities and brand also influenced the price of the product.

Keywords: consumer preferences; environment and social influence; commercial implication; residential price uniqueness.

eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Published

2018-03-15

How to Cite

Rahadi, R. A., Wiryono, S. K., Koesrindartoto, D. P., & Syamwil, I. B. (2018). Connection between Residential Product Price and Preferences: A study in Jakarta Metropolitan Region. Journal of ASIAN Behavioural Studies, 3(7), 19-26. https://doi.org/10.21834/jabs.v3i7.254

Issue

Section

Articles