Role of Shopping Value on Green Image and Store Loyalty Relationship

Main Article Content

Jamaliah Mohd. Yusof
Rosidah Musa
Sofiah Abd. Rahman

Abstract

This study aims at examining the role of shopping value in green image and store loyalty relationship. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers.  Using structural equation modeling, it was found that shopping value mediates the relationship between green image of retailers and store loyalty. The result provides valuable insights to researchers and practitioners, and implications for future research directions and management of the retail industry are discussed.

Article Details

How to Cite
Mohd. Yusof, J., Musa, R., & Abd. Rahman, S. (2018). Role of Shopping Value on Green Image and Store Loyalty Relationship. Journal of ASIAN Behavioural Studies, 3(6), 169–177. https://doi.org/10.21834/jabs.v3i6.249

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