Factors Influencing Customers Willingness to Pay for Halal Logistics
The demand towards an effective and acceptable halal logistics services is timely to meet the requirement of international trade of halal products. The objective of the study is to explore the underlying determinants that are likely to influence the customer willingness to pay (WTP) for halal logistics. The study uses logit model to determine the extent of factors’ influence on the respondents’ willingness to pay. Findings of the study reveal that respondents are willing to pay for halal logistics, due to the demand and cost towards halal logistics services. Result of this study facilitates the establishment of an efficient and realistic halal logistics policy requirement in Malaysia.
Keywords: halal; logistic; willingness to pay; lifestyle.
eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.