Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions

Authors

  • R. Aswin Rahadi

DOI:

https://doi.org/10.21834/jabs.v2i4.209

Abstract

This study will explore several issues that might affect consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research subjects are people who know and are familiar with traditional marketplaces and stores. Most of them have preference to shop at a certain marketplace and are familiar with the stores there. The study showed that the quality of service and consumer identification play a significant part in consumer repurchase behaviour in the traditional marketplace in Bandung and its surrounding area.

Keywords: repeat consumption; traditional marketplace; consumer behaviour; customer loyalty.

eISSN 2514-7528 © 2017 The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK . This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Published

2017-07-01

How to Cite

Rahadi, R. A. (2017). Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions. Journal of ASIAN Behavioural Studies, 2(4), 81-90. https://doi.org/10.21834/jabs.v2i4.209

Issue

Section

Articles